The Icons
Without being too obvious, I wanted the imagery of The Function to express just that, the movement and functionality offered by the gym’s coaches and ethos.
Each icon is aligned with growth, movement and community in its own way.
The Apparel
One of the main concerns for The Function was to have an appealing option for their clientele to sport their gear without it being the same tired gym gear we’re used to seeing.
My choices reflected the brand colors and minimal designs.
